Bel Brands Australia moved from a distributor model, to an in-country direct model, nationwide and required Independent Account Management, Field Teams Services and Execution.
The objective was to grow sales and ensure a seamless transition with minimal disruption to supply partners and customers. Bel also required domestic support around point of sale and execution of POS.
Caplan and Bel Brands committed to a partnership in Australia to plan and execute the transitions from a 3rd party distributor to a direct model across the Independence channel.
Bel Brands via Caplan developed an extensive communication and field team model which allowed an effective and efficient vendor changeover across the IGA network.
As a result of this account management and field team partnership, Bel Brands have seen 10% growth within the first 6 months based on warehouse withdrawals.
Caplan has also been able to provide additional value with POS cost reduction and execution in store.
