Getting your brand on retail shelves
We have helped over 50 brands achieve success in major retail chains. With over 3000 distribution points, we create solutions that take your products from concept to shelf, driving growth and market presence.
We assist in the complete product development cycle, from initial concept and design to packaging and regulatory compliance, ensuring your product is market-ready and meets all necessary standards.
We manage supply and demand to ensure controlled growth, optimising your market presence and profitability. Our strategies focus on expanding your reach into new markets and channels.
We conduct successful retail trials to gauge consumer response and fine-tune product offerings, ensuring a smooth and effective launch in national retail environments.
We lead efforts to promote and establish your brand in the marketplace, creating strong brand recognition and loyalty among consumers through targeted marketing and strategic initiatives.
We manage all aspects of your product launch, from planning and execution to distribution and marketing, ensuring a successful introduction to the market and sustained growth.
Sourcing category and consumer
insights to understand the market and consumer needs.
In-depth analysis of market and product offerings to ensure retail readiness and market fit.
Collaborating with retailers, the brand while utilising insights to ensure the optimum NPD launch plan.
Commercial modelling to ensure the most accurate assumptions when dealing with retail partners.
Championing category leadership. Driving category trends and initiatives to ensure category growth and brand positioning.
Driving launch and sales in major retailers such as Coles, Woolworths, Costco, Metcash, Aldi and Alternate Channels.
Sourcing distribution partners and sources of supply for Food Service, HORECA and Ethnic Channels.
Launching, managing and supporting your product in retail channels. Managing all aspects of retailer engagement.
Helping your business find the right supply partners for everything your product needs, from packaging to ingredients.
Building a sustainable launch and growth strategy for your brand with a robust plan to deal with competition.
Ideation through to manufacturing support. Assisting with product creation, formulation, packaging and compliance.
In store and above the line activation investment to support the launch and longevity of your brand.
Helping identify and set up efficient infrastructure to help your business distribute products in a cost-effective way.
Establishing or utilising our field team to drive in-store sales and brand excellence of your product.
Our vision is to be the trusted partner of choice, empowering brands to achieve unparalleled success in the dynamic Australian Retail and Export Channels.
Caplan is a family run business, helping companies and brands navigate Australian Retail and Export Channels. We work alongside your team to help establish and expand sales and your brand journey.
Essentially, we help answer your questions, eliminate the unknowns of the consumer goods space and focus on actions and deliverables to launch or expand in the Australian market.
We are able to provide an end-to-end FMCG solution from idea to on shelf and from national retailers to the independent channels.
Our commitment lies in fostering collaborative relationships and delivering measurable results that drive sustainable growth and market leadership.
The Caplan team brings extensive expertise in sales and business management, servicing Australia’s leading retailers such as Woolworths, Coles, Metcash, Costco, Aldi, Dan Murphy’s, BWS, First Choice Liquor Market, Vintage Cellars, and other key channels. We specialise in scaling small brands into major retailers, facilitating the local launch of international brands, and nurturing strong customer relationships.
Being an agile business, we prioritise action and results, distinguishing us from our competitors. Whether you have an urgent short- term challenge or a longer-term strategic goal, we put our energy into making it happen.
Our goal is to build your brand for maximum success in a cost-efficient manner. At Caplan, we firmly believe in “Build the brand first, and sales will follow.”
At Caplan, we believe in forming strong, strategic partnerships to help your brand thrive in the competitive FMCG market. Our partnership process is designed to ensure we understand your unique needs and goals, allowing us to tailor our services to drive your success. Learn more about how you can become a partner with Caplan.
We begin by getting to know you and your business. This involves understanding your brand’s vision, mission, and objectives.
We dive into the specifics of your product, including its unique selling points, target market, and current market position.
Our team conducts thorough market research and discovery to gather insights into your industry, competitors, and consumer trends.
Based on our understanding and research, we develop a tailored proposal outlining our recommended strategies and services to help you achieve your goals.
We present the proposal to you for review. We welcome your feedback and make any necessary amendments to ensure it aligns perfectly with your vision.
After incorporating your feedback, we finalize the proposal. Once you’re satisfied, we proceed with the sign-off process to formalize our partnership.
We agree on a commencement date to start implementing the strategies and services outlined in the proposal.
Effective communication is key to our partnership. We maintain regular communication with you to provide updates, address concerns, and ensure everything is on track.
We conduct regular pulse check-ins to monitor progress and adapt strategies as needed, ensuring we remain aligned with your evolving needs and market conditions.
Explore our proven track record of helping small brands achieve big success in major retail chains. Read the stories of how we’ve guided products from concept to shelf, driving growth and market presence.