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Caplan helps brand build and launch into national Australian retail channels . Working alongside your brand to commercialise the opportunity , engage with retailers , sales management, account management and distribution support. We are able to provide an end to end FMCG solution from idea to on shelf from national retailer to the independents channel.
The entire Caplan team have extensive sales experience in Sales and Business management. Currently supplying Australia’s largest retailers including Woolworths , Coles, Metcash , Costco, Aldi and other alternate channels. We have helped small brands scale and launch into large retails, assisted international brands localise and launch in Australia and pride ourselves on our customer relationships.
We are a family business which means we pride ourselves on the partnerships we form with suppliers. We understand the complexity behind Australian retail and growing the brand.
We simplify the process so you can focus on building the brand and bringing to life new ideas.
Our goal is to help build your brand ensure that you have the greatest chance of success in a cost effective way.
Launching, managing
and supporting your product in
retail channels.
Helping your business find the right supply partners from packaging to ingredients.
Building a sustainable launch and growth plan for your brand.
Commercial modelling to ensure the most accurate assumptions when dealing with retail partners.
Ideation through to manufacturing support.
Helping identify and set up efficient warehousing and logistics infrastructure to help your business distribute products in a cost effective way.
+ other Foodservice, Industrial and Petrol & Convenience
